Wasatch Affiliate Management

Spring Fresh Opportunities.

WSG — Tue, 27 Mar 2012 16:10:37 +0000

Spring; in most regions the snow is melting or gone and new growth and spring cleaning are taking over . The blog or website of the savy Affiliate should work to copy this cycle as the seasonal shift also brings with it new marketing opportunities. For instance; my personal blog is seasonally based. In the winter it mainly focus’s on cross country skiing with a shift to mountain biking in the spring.

First and foremost this time of year, I am focused on shifting my content and marketing to address the current season. In the case of my blog, posts with ads for both mountain biking and skiing started to appear in early March. Even though skiing is still fully in season, my readers are starting to think of riding and catching that stoke can lead to a left click on a highlighted merchant link as quickly as ski boots get swapped out for riding shoes!

Get your Affiliate spring cleaning started in the AvantLink tool area and spring some fresh marketing content on your site visitors! Another easy way to freshen things up is to add to your program new vendors who might be offering a specific seasonal product line of interest to your readers. To try and capture some spring fresh mouse clicks, I plan on rolling out a number of posts featuring my new program addition, online cycling clothing retailer Indie Bike. Here at Wasatch Affiliates Spring has Sprung! Come on Affiliates! Get your blogs in step with the season and convert some of those fresh opportunities into cash!

2012: Affiliate Marketing Content Matters

WSG — Tue, 13 Mar 2012 18:17:20 +0000

Unfortunately Affiliates, the headline is true. 2012 is bringing nothing but increased competition within the Affiliate Marketing industry straight to your inbox. But this is not bad news. The upside is that more cash is flowing into our business on a lot of different levels. In fact Forresters predicts $4 billion in spending on Affiliate Marketing by 2014! That is a big pie but getting a slice is going to take hard work.

While getting your website or blog optimized is one key to building successful traffic, the powerful draw of fresh content cannot be overlooked. Visitors to our websites are hard enough to come by and after they do visit, we have to get them back for more click throughs. Providing a steady stream of new material to your webpage or blog lets your potential customer know that you take your blog or web page seriously and want them to return.

Personally I post to my webpage, pedalnpoleparkcity.com, at least once or twice a week. My Avantlink tools platform lets me track my traffic and it is easy to see how much traffic increases after a fresh post. For 2012, all Affiliates need to make a commitment to producing fresh, continuous content. I know I am hungry, lets get a big slice of that money pie!

DOC

Affiliate Super Hackers…Cookie Stuffers

WSG — Wed, 07 Mar 2012 04:37:57 +0000

Every once in a while you stumble upon a news item that defies belief. The MThink post concerning cookie stuffing through Affiliate channels is one of them. In it’s intricacy, the traffic directing and money making scheme executed by this group of Affiliate super hackers is simply amazing. Harvard Business Schools Ben Edleman explains;

“The technical details are fascinating with double-invisible IFRAMEs, JavaScript camouflaged within comScore tags and multiple domain names all playing a part. Whoever the hackers are, they know their way around the affiliate marketing industry”

Edleman also goes on to explain how the perpetrators used multiple Affiliate id’s so as not to attract attention from a ton of traffic funneling into one Affiliate account. Since the scam was targeted at on-line mega retailer Amazon.com, serious money was involved. How were the cookies directing all of this illicit traffic distributed? At seemingly innocuous and very popular on-line chat forums. A full report on how the nefarious code is implanted is provided by Edeleman. While highly technical and not yet the norm, this type of incident serves as a warning to those of us who do business on the internet: Always keep your guard up! The net-wise Affiliate needs to stay on top of the potential pitfalls of the internet and MThink is always a good place to start.

DOC

Rise Of The Mobile.

WSG — Mon, 27 Feb 2012 23:14:59 +0000

Any netwise Affiliate Marketer knows where the current trends in internet retail are pointing; large scale sales growth in sales made online from mobile devices. In fact sales from this past Decembers holiday retail season doubled from the same period in 2010! Why should the smart Affiliate know about this trend?

Because there are now a number of tools for websites that allow easier viewing and access by mobile devices. With today’s fast paced lifestyle a lot of potential customers might never even turn on a lap top or pc during the day but they will certainly be viewing the web and potentially your site on a their iPhones while taking the train to work or waiting for an appointment. This trend is not only occurring in the United States, it is definitely global. So, in the spirit of the World Mobile Congress, underway currently in Barcelona, Spain, I would strongly urge all Affiliates to take a closer look at this developing trend and the tools that will allow you to profit from it.

DOC

AvantExpo 2012

WSG — Mon, 20 Feb 2012 19:32:46 +0000

Attention Affiliates, registration is open for the Avant Expo 2012! Time to break out the smart phones, tablets, laptops and other assorted gadgets and input this date range: 10/10/2012 through 10/12/2012 as Wasatch Affiliates partner Avantlink has just released the finalized agenda for the first ever Avant Expo 2012.

October is already an incredible time of year to visit Park City, Utah as the fall weather and foliage here are legendary. Now you will get a chance to make new connections and get up to speed on the latest innovations within the Affiliate Marketing industry. This is one conference you do not want to miss and we will see you in October.

DOC

WSG — Mon, 20 Feb 2012 19:05:40 +0000

“For my first post here on the company blog I would like introduce myself and say hello to all of the Affiliates who fall under the Wasatch Affiliates umbrella. I am Dan O’Connor and have been brought on board at Wasatch Affiliates to continue to the strong customer service for which this company is known.”

The growth over the past few years in our industry has been explosive and Wasatch Affiliates has enjoyed the benefits of that growth. Although growth is positive, it does present specific challenges. Number one amongst those challenges is how to maintain quality customer service in the face of an increased work load. In our case the answer is to add horsepower to the existing structure and that is why I am here. My main goal is to help all of our Affiliates continue to be successful and use all of the incredible tools within our industry, such as the Avantlink platform, for maximum marketing impact. I look forward to developing powerful working relationships with all of you as well as aggressively on-boarding new Affiliates. Hopefully I will meet many of you at the AvantExpo this fall here in Park City, Utah. Also, keep an eye on this blog as I continue to cover pertinent industry topics aimed at making all of us more successful.”

DOC

Wasatch Affiliates Announce new OPM Dan O’Connor

WSG — Sat, 18 Feb 2012 04:33:59 +0000

Wasatch Affiliates L.L.C., long time OPM company announced the addition of Dan O’Connor as a new Outsource Program Manager. Dan will be working closely with affiliates and the Avantlink Network to enhance the program and provide unparalleled service.

“We are really happy to have Dan on board,” says Scott Mason, President of Wasatch Affiliates L.L.C. “Dan has extensive experience in our industry, knows many of our affiliates personally and is vested in the same interests as many our customers. We’re confident that his involvement will be a huge win for everyone involved in our Affiliate Programs.”

Scott Mason
(CEO & President)
Wasatch Affiliates L.L.C.
smason@wasatchaffiliate.com

AvantExpo 2012

WSG — Mon, 16 Jan 2012 22:05:13 +0000

Mark your calendar! Our first network conference, AvantExpo, will be held later this year in Park City, Utah during the week of Oct 8th. We’re still working out the exact dates that week, but there will be limited availability so we wanted to send out this notice right away so you could pencil it in.

For the first AvantExpo we have secured Rand Fishkin of SEOmoz as keynote. More information will be available soon including exact dates, location details, session outline, networking opportunities, etc.

Avantlink.com

Stay tuned for final details,

Wasatch Affiliates

Avantlink ranks #7 m Think Top 20 Affiliate Networks

WSG — Sat, 14 Jan 2012 17:05:03 +0000

“Partnerships. Few decisions in life are as important. Life partner? Ski touring partner? Business partner?

Early on, we at Wasatch Affiliates felt it was a smart decision to partner with Avantlink to grow our existing network. Now it appears the rest of the industry feels the same. Congratulations to Avantlink for landing number 7 on M Thinks 2011 top 20 list of Affiliate, high performance marketing firms! According to M Think, this was no simple popularity contest. The rankings were compiled from an extensive survey and careful study of 100,000 survey repsonses! This really is the industry recognizing a job well done and we at Wasatch Affiliates feel the same. Here is to a great 2012 partenering with Avantlink, an industry recognized leader in the field of affiliate marketing!”

Dan O’Connor

OPM

Wasatch Affiliates

mThink Revenue Performance Top 20

WSG — Fri, 04 Nov 2011 16:46:43 +0000

The 2011 Revenue Performance Blue Book survey for the Top 20 Affiliate Networks is live! You can now take a quick survey and voice your opinions about networks you prefer and why.

CLICK HERE to take survey:

The Performance Marketing Industry’s Trusted Voice