The following stats show the potential growth within the affiliate channel,

* Total advertising spend is projected to grow by 10 percent in the next 5 years.
* Online ad spending has tripled in the last 10 years and is expected to grow by 60 percent in the next 5 years (from $22.7B in 2009 to $36.3B by 2014.
* The U.S. Affiliate Marketing Spend is projected to grow by 110 percent in the next 5 years (From $1.9B in 2009 to $4B by 2014.?

These statistics (source: Morgan Stanley) show quite clearly that there’s a shift from print towards Internet marketing and underlines the opportunity for continued growth that exists within performance marketing.