Monthly Archives: October 2010

Avantlink ranks high in the 2010 Inc. 500

October 27, 2010 2:02 amLeave a Comment

Park City, Utah based AvantLink.com ranks #23 in the “Advertising & Marketing” industry by Inc. Magazine.  As a long time affiliate of the network and now Affiliate Manager for well established on-retailer Mountains Plus Outdoor Gear it’s been a pleasure watching  Avantlink.com become the best affiliate network in the industry.

For a three year period AvantLink recorded a 1651% growth rate with revenue of $189,059 in 2006, up to $3.3 million in 2009. The company was founded in 2005, and their web retailer-specific Affiliate network is 100% employee owned.

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Affiliate Marketing Channel

October 7, 2010 9:46 pmLeave a Comment

The following stats show the potential growth within the affiliate channel,

* Total advertising spend is projected to grow by 10 percent in the next 5 years.
* Online ad spending has tripled in the last 10 years and is expected to grow by 60 percent in the next 5 years (from $22.7B in 2009 to $36.3B by 2014.
* The U.S. Affiliate Marketing Spend is projected to grow by 110 percent in the next 5 years (From $1.9B in 2009 to $4B by 2014.?

These statistics (source: Morgan Stanley) show quite clearly that there’s a shift from print towards Internet marketing and underlines the opportunity for continued growth that exists within performance marketing.

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